Digital Identity in the Age of AI with Joelle Smith, First Advantage

Your next hire could be a deepfake. Identity fraud in employment has exploded, with a 30% increase in 2025 alone and experts predicting one in four candidates will use some form of deepfake technology by 2028. This isn't just resume padding—it's a sophisticated attack on your organization.Joelle Smith, President of First Advantage Corporation, reveals how the convergence of massive data breaches, advanced AI, and remote work has created a perfect storm for employment fraud. Foreign actors aren't just seeking multiple paychecks; they're targeting something far more valuable: day-one access to your organization's internal systems and data. These threats transcend industries and borders, affecting companies of all sizes.The traditional hiring approach—taking candidates at their word before conducting background checks—creates a dangerous vulnerability. Joelle explains how "identity-first" verification not only blocks fraudulent candidates but improves the accuracy of background screening, with companies seeing a 17% increase in criminal record detection when identity verification comes first. First Advantage's sophisticated system triangulates technology, proprietary data, and personal knowledge verification to distinguish legitimate candidates from increasingly convincing fakes.What makes this discussion particularly valuable is the balance between security and candidate experience. The goal isn't just blocking bad actors but creating streamlined processes for legitimate candidates. As Joelle emphasizes, "Our job is to help organizations find great talent and retain them."Want to protect your organization from the rising tide of identity fraud? Connect with Joelle on LinkedIn or visit FADV.com to explore how identity verification can strengthen your hiring process. The future of secure hiring starts with knowing exactly who you're bringing on board.Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here.Follow us on LinkedInSubscribe to our newsletterCheck out our in-person events