Digital Innovation at Hershey

Doug Straton, Chief Digital Commerce Officer at Hershey, joins host Nicolaj Siggelkow to discuss digital innovation within a 120-year old established global brand on Mastering Innovation. The Hershey Company is "among the most respected companies in the world, bringing snacks, community growth, and human opportunity to all corners of the globe." Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Doug Straton, Chief Digital Commerce Officer at Hershey, joins host Nicolaj Siggelkow to discuss digital innovation within a 120-year old established global brand on Mastering Innovation. The Hershey Company is "among the most respected companies in the world, bringing snacks, community growth, and human opportunity to all corners of the globe." Hosted on Acast. See acast.com/privacy for more information.

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This episode is 20 minutes long.

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This episode was published on September 14, 2018.

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