Digital Marketing 101 for New Business Owners (Part 1): Lead Generation, Cost Per Lead, and Where to Spend Your Budget

If you're a new or first-time business owner, this episode is for you. Nick Parker, Founder and CEO of LEADLION Marketing, breaks down end-to-end digital marketing in plain language so you can stop guessing and start growing.In this episode, you'll learn:What a lead actually is (and what it is not) How digital advertising platforms work as auction marketplaces The difference between Google PPC and social media demand generation What cost per lead means, what a good number looks like for your industry, and what drives it up or down How offer, ad creative, friction, and campaign structure directly impact your lead quality and volumeWhether you run a gym, fitness studio, kids programming business, pickleball club, or any membership-based business, this episode gives you the foundational knowledge to evaluate your marketing with confidence.This is Part 1 of a 2-part series. Part 2 covers what happens after the lead comes in and how to convert them into paying members.Join the GROWISELY Inner Circle at https://heynickparker.com/👉Discover how our AI Agents can transform your business at https://www.leadlionmarketing.com/Stay Connected with Me:Facebook: @heynickparkerLinkedIn: @heynickparkerX: @heynickparkerInstagram: @heynickparkerTikTok: @heynickparkerYouTube: @heynickparker