Digital Marketing for Small Businesses with Peter Surowski of Brainjar – IT in the D 513

Peter Surowski, CTO of Brain Jar joins Bob and Randy to focus on small businesses for a change. Brain Jar is a web development and marketing agency for small businesses. The discussion centers around the current role of AI in helping small businesses market themselves effectively, the evolution of web development, and practical tips for businesses to compete with larger enterprises. They also touch on the impact of social media, cold calling, and various marketing strategies including Google ads, email campaigns, and staying consistent with branding. Additionally, the episode covers the importance of human connections and personalized marketing in the era of automation.