Digital Marketing Mastery with Kitty Newman from Trapeze Media

Join us on Captive Conversations as Kitty Newman from Trapeze Media shares her extensive experience in media and digital marketing within the hospitality industry. Discover the story behind Trapeze Media's name and learn about Kitty's strategic focus beyond social media. She delves into emerging tech trends, highlighting the need for advanced analytics and mixed media reporting in response to evolving digital privacy norms. The episode takes a lighter turn with a fun comparison of Tim Tams and Penguin biscuits, followed by a culinary journey featuring unique dishes like the Lotus Biscoff Burger from Filthy Buns and the peanut butter burger from Bobo Social. We explore Brighton's dynamic food scene, discussing favourites like Burnt Orange and the buzz around Shelter Hall's opening. We also discuss the evolution of marketing tools, the intricacies of social media management, and the necessity of targeted social media training in businesses. Kitty offers tips on crafting successful marketing strategies for eateries, balancing engaging content with social media efforts, and adapting to the changing landscape of loyalty and email marketing. This episode is filled with valuable insights and anecdotes, perfect for anyone keen on the interplay of tech, marketing, and hospitality. Don’t miss out on these expert strategies and captivating stories! ➡️ (00:12) - Tech Trends in Hospitality Marketing ➡️ (13:09) - Comparing Penguin and Tim Tam ➡️ (17:37) - Hospitality Trends and Recommendations ➡️ (27:24) - Journey Into Digital Marketing Industry ➡️ (33:22) - Evolution of Marketing Tools in Hospitality ➡️ (37:50) - Evolution of Loyalty and Email Marketing ➡️ (45:06) - Effective Marketing Strategies for Eateries ➡️ (53:20) - Digital Marketing Strategies for Restaurants ➡️ (01:06:24) - Social Media Training and Strategy Podcast Links ⁠Trapeze Media⁠ Filthy Buns - for your savoury sweet burger Burnt Orange ⁠Shelter Hall - Best Foodhall in Brighton⁠ Appetite App Data Hawks TableReady.io Airship Red Cat - Plaform Tenzo #HospitalityMarketing #KittyNewman #TrapezeMedia #DigitalMarketingInsights #CulinaryAdventures #FoodTrends #MarketingStrategies #SocialMediaManagement #LoyaltyApps #EmailMarketing #CaptiveConversationsPodcast #AnalyticsTrends #TechnologyInHospitality #CulinaryRecommendations #BrightonFoodScene #CustomerRetention #TechSavvyMarketers #CookieDepreciation #RestaurantMarketing #FoodAndTech