Digital Marketing | Part 2: Social Media Setup

In this episode, our hosts Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) walk through how Australian small business owners can set up social media in a way that is sustainable, intentional, and actually useful for the business. The focus is not on being everywhere or chasing trends. It is about picking the right platforms based on where your audience already spends time, setting up the fundamentals that make you findable (especially Google Business Profile), and committing to the kind of engagement that builds trust over time. Daniel breaks down why “posting without being present” rarely works, and why simple consistency beats perfect content. Rashan adds practical context around creating video content on a budget, including how to use your phone well, when stock footage is fine, and why authenticity is becoming more important as audiences get more sensitive to content that feels generic. This part is for business owners who want a clear starting point for social media, without turning it into a second full-time job.