Digital Marketing | Part 3: Getting Started With Ads

In this episode, our hosts Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) unpack how Australian small business owners can approach digital advertising without overcomplicating the process or overspending too early. Rather than jumping straight into complex funnels or high budgets, the focus here is on simple starting points. That includes using Google and Meta as your core platforms, understanding the role of awareness versus conversion, and making sure your website is ready to support any traffic you send to it. Daniel explains how engagement ads can be a low-cost way to test your messaging, especially if you are already posting content organically. He also breaks down how Google Ads fit into the picture, particularly for service-based businesses where customers actively search for help. Rashan brings in the design and user experience perspective, highlighting why landing pages, clear calls to action, and simple layouts matter when attention spans are short. This part is designed to help business owners understand what ads are actually for, how to start small, and how to use experimentation to improve results over time.