Digital Marketing Secrets - Guest Co- Founder Aro Digital & Kepla Jonty Hodge

Today's episode is a journey with Jonty Hodge, co-founder of Aro Digital and Kepla.  Armed with his extensive knowledge of all things Google Ads and Analytics, Jonty co-founded Aro Digital with the drive to create meaningful impacts on the businesses we work with. He's also a co-founder of Kepla, a platform that helps empower anyone to run effective digital ads. The Aro Digial business model’ The most significant change in digital in the last five years  The impact security updates have had to track the effectiveness of a campaign  Why the customer experience is the most effective form of marketing   What mistakes does Jonty consistently see SMEs making in the digital space  Why you should do some research outside of the platform, you are optimising to get a less biased view  How Kepla could revolutionise the way SMEs track and optimes their ad spend on Facebook, Google, Insta and Tik Tok How much money a big company spends per day on digital. What digital platform Jonty would spend a $100,000 budget on if he had the choice Advice for someone who has a business idea and not yet stated The biggest challenge Aro had to manage and what they learnt from that https://aro.digital/team/jonty-hodge Details about Kepla below:  https://kepla.io/ SME&E Festival link below www.nzsmeefestival.com