Digital Marketing That Actually Works | Vi Wickam on SEO, Google Ads & AI

Is your digital marketing actually driving growth, or are you simply spending money and hoping for results?In this episode of Zenith Exposure, entrepreneur and digital marketing strategist Vi Wickam breaks down the confusing world of SEO, Google Ads, AI search, advertising waste, and small business growth.Vi explains why businesses often struggle to understand where their marketing budgets are going, how poor advertising strategies can waste money, and why measuring real business results matters more than simply chasing clicks and impressions.We also explore how AI is changing search and digital marketing, the advantages owner operated businesses have over large corporations, and the human skills that technology cannot easily replace.Beyond marketing, Vi shares his journey as a professional fiddle player and explains how music, creativity, and storytelling have influenced the way he approaches business and human connection.If you're a business owner, entrepreneur, marketer, or anyone trying to make sense of digital advertising in the age of AI, this conversation is for you.Follow Zenith Exposure for more conversations about business, technology, creativity, and the ideas shaping the future.