Digital Media Analytics at the Audit Bureau of Circulations

from On the Record...Online · host Eric Schwartzman

Michael J. Lavery, former president of the Audit Bureau of Circulations, talks frankly about paid versus non-paid circulation and the value of print versus online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation auditor. …

Episode metadata supplied by the publisher feed · Published Sep 15, 2006

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Digital Media Analytics at the Audit Bureau of Circulations

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