Digital Media and a Predictable Pipeline with Zora Chase

This episode is the return of the "Making Waves at C-Level" podcast after a month long hiatus. Host Thom Singer has been making some changes to his career and business life - and so stay tuned to see a lot of new things happening here on this podcast. In this interview he talks to Zora Chase from Chasing Nectar Digital Solutions. They discuss why all companies should have a digital expert in their corner and bring up the important strategies for digital. This is also the first time Thom Singer has ever interviewed anyone from his Kindergarten class. Yes, the two first met in the early 1970s in Ms O'Brien's kindergarten room at Hugo Reid Elementary in Arcadia, California. The two grew up in the same schools though High School, and were both the homeroom "Anchors" of their school's closed circuit TV newscast during their senior year.   About Zora Chase Very few digital companies can confidently compare the benefits of digital versus traditional media. Chasing Nectar founder, Zora Chase, is able to leverage more than 20 years combined in broadcast and digital media, guiding dozens of businesses with marketing needs that span from grand openings, form fill, eCommerce, lead generation and branding. She built a team to share perspective to help you make sound marketing decisions. They strive to help you attain more customers without more spend and deliver results. About Chasing Nectar Digital Solutions Chasing Nectar places digital ads for growth-minded businesses. They work with clients to analyze the spend with a goal of delivering a substantial Return on Ad Spend (ROAS). They offer an array of products including Facebook and Instagram, Targeted Display Ads, Geo-Targeting, Video Ads, including OTT and YouTube, PPC, SEO/Reputation Management; Online Audio, Household IP Targeting and Live Chat. Chasing Nectar stays on top of the rapidly evolving digital ad environment and use over 15 different ad exchanges to access premium inventory that is brand safe and delivers optimal ROI for our clients. https://www.thomsinger.com/zora-chase  Learn more about your ad choices. Visit megaphone.fm/adchoices