Digital Minimalism: Why Gen Z Is Unplugging, and What It Means for Healthcare Marketers

Gen Z is ditching smartphones, digital clutter, and nonstop notifications in favor of a simpler, more nostalgic life—and brands need to pay attention. In this episode of the No Normal Show, Stephanie, Desirée, and Chris unpack the rise of "digital minimalism" (or Digman, if you dare) and what it signals for marketers trying to stay culturally relevant. Plus, they connect the dots between Kendrick Lamar's culture-defining moments, Gatorade's newest campaign win, and Meta’s latest monopoly drama. Ready to rethink your marketing strategy for a world that’s tired of the scroll? Tune in now.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.Our new white paper, The Future of the CMO, is now available! Download our latest report here.