Digital PR and the Zero Moment of Truth

James Dooley speaks with Chris Pantelli from Linkifi about the zero moment of truth and why brand reputation now decides conversions. They explain how AI, search behaviour, and last-minute research influence buying decisions, and why digital PR and positive sentiment across the web matter more than rankings alone.Where to Listen to This EpisodeDigital PR and the Zero Moment of Truth is available across all major podcast platforms. Choose your preferred platform below.Listen to Digital PR and the Zero Moment of Truth on TransistorListen to Digital PR and the Zero Moment of Truth on Pocket CastsListen to Digital PR and the Zero Moment of Truth on Amazon MusicListen to Digital PR and the Zero Moment of Truth on SpotifyListen to Digital PR and the Zero Moment of Truth on PodverseListen to Digital PR and the Zero Moment of Truth on Pod.linkListen to Digital PR and the Zero Moment of Truth on CastroListen to Digital PR and the Zero Moment of Truth on CastboxListen to Digital PR and the Zero Moment of Truth on Podcast AddictListen to Digital PR and the Zero Moment of Truth on DeezerListen to Digital PR and the Zero Moment of Truth on Listen NotesListen to Digital PR and the Zero Moment of Truth on Podcast GuruListen to Digital PR and the Zero Moment of Truth on PodchaserListen to Digital PR and the Zero Moment of Truth on StenoListen to Digital PR and the Zero Moment of Truth on MetacastListen to Digital PR and the Zero Moment of Truth on Entity Home