Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley

from SEO in 2026

We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.

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This episode is 17 minutes long.

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This episode was published on October 26, 2023.

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