EPISODE · Mar 3, 2015

Digital products have become the mobile commerce gateway drug

from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge

With all the focus on physical product sales from mobile, we should not forget the digital side of mobile sales - which is still growing at an incredible pace. Books, music, movies and apps are driving billions of dollars in mobile sales and are the gateway to more mobile commerce growth. Chuck highlights a recent eMarketer study that shows this growth.

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