EPISODE · Mar 3, 2015
Digital products have become the mobile commerce gateway drug
from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge
With all the focus on physical product sales from mobile, we should not forget the digital side of mobile sales - which is still growing at an incredible pace. Books, music, movies and apps are driving billions of dollars in mobile sales and are the gateway to more mobile commerce growth. Chuck highlights a recent eMarketer study that shows this growth.
What this episode covers
With all the focus on physical product sales from mobile, we should not forget the digital side of mobile sales - which is still growing at an incredible pace. Books, music, movies and apps are driving billions of dollars in mobile sales and are the gateway to more mobile commerce growth. Chuck highlights a recent eMarketer study that shows this growth.
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Digital products have become the mobile commerce gateway drug
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