Digital tech and election campaigns

An interesting feature of the recent Karnataka elections was the massive amount of short-form vertical videos, especially those with humour, used on the campaign circuit. In this episode of Digital Gadfly, host Shubho Sengupta chats with advertising veteran Jayshree Sundar, author of Don't Forget 2004, a book on Congress' winning campaign, to discuss the growing digital push during elections. --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-line/message