Digital: The Revenue Maximizer | Ammirati on Innovation

The Big Themes:No more looking in the rearview mirror: We’re talking about what we can do looking out at the front of the car, and how we can steer the car going forward.The CIO’s next adventure: You’ve done all the hard work to get yourself to a point where you can help these companies do this.Truly transformational business functions: We’re going through a transformation right now where we shift information from something that is relegated to the back office, to something that changes how each of these business functions work.How do we maximize revenue? How do we optimize lifetime value? And the reality is you've got to apply industry insights on top of that. The Big Quotes:“Be the person who's going to the board and wowing them with how this can transform your business.” This episode is brought to you by BMC Software.  Visit Cloud Wars for more.