Digital Transformation Should Be Human-Centric Ft. Peter Adams

In this episode of Max Value Podcast, I sit down with Peter Adams, VP of Business Strategy at BACSIT and a serial entrepreneur who's built, sold, and advised companies for over four decades. We dig into what digital transformation actually means for small and mid-sized businesses — and why Peter believes it's never really about the technology itself, but about the people and culture behind it. He breaks down how technology can only do three things (increase productivity, decrease risk, and enable new capabilities), and shares two unforgettable real-world examples: a $100 fix that solved a warehouse inventory nightmare at Traeger Pellet Grills, and how simply asking customers what they value led to a major boost in retention for another client.If you're a business owner wondering whether digital transformation is worth the investment — or how to choose the right consultant instead of getting stuck with another "tool" you don't need — this conversation is full of practical, no-fluff insight. We also get into how to find the right technology partner, why coaching beats prescriptive consulting, and wrap up with a fun "Get to Know You" segment covering Peter's black belt in martial arts, his love of boating in Alaska, and his go-to business book recommendation.