Digital Transformation's Impact On Travel and Transportation Industries

SMACTalk special episode with SAP's Paul Pessutti, Global Head, Travel and Transportation Industry Business Unit Transportation companies have done a pretty good job at operational efficiency; however, the threat of new entrants is a forcing factor to push into customer-centric innovations. For instance, shippers could use blockchain to provide greater transparency into the journey of goods from factory to customer receipt. Increasingly, customers expect personalized services when they travel; however, providers have struggled to keep up with customers' imaginations and expectations. Now, with new technologies, travel companies have an opportunity to leverage live data to connect with travelers in the moment. -- Innovation itself isn't the entire challenge – pockets of innovation can be found in most any company, from the wildly successful to those that have failed spectacularly. The real challenge is being able to innovate at scale across an entire organization, all while creating a mechanism for those innovations to be shared, sustained, and to drive value back into the core of the business. In this series of podcasts, we'll explore how you can make that happen in your business. Listen in on these talks from your fellow innovators to discover how to embrace digital transformation and become a disruptor in your industry. Learn More: https://fm.sap.com/campaigns/CRM-US17-1LE-LSMACTLI/index.html