Digital Trends : April 2015 - Social Media Tracking and Online Voting

Much of social media makes its revenue by tracking users to optimize advertizing analytics.  This becomes a problem when tracking broaches regional privacy regulations.  Privacy and security are also a concern governments face when deciding whether to implement online voting for elections which has been demonstrated to improve voter turnout in developed economies.  Listen to the podcast for complete insights. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.