Digital Trends: The Smart Car is the New Entertainment Space

Smart Cars, which are vehicles with high-speed, broadband internet connection and digital add-on features, are being regarded as the next frontier in consumer entertainment. With consumers moving away from their living rooms for entertainment, cars are becoming more connected - some new car models even have free mobile internet as an option. The issue with smart cars so far is that the automotive manufacturing cycle takes so long that by the time a car hits the market, it is already out of touch with technology. Regardless, the next wave of smart cars is coming, but it will take a bit longer for technological marvels such as the self-driving car to catch on. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.