Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap

In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices. They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage. Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s