Digital Week | The Proactive Organisation | 30 March 2016

from The Digital Week Podcast Hosted by PwC Chair in Digital Economy

The proactive organisation recommends and offers services before customers realise they need them. It does so by learning to understand customers’ digital signals, using those to forecast events and initiating action early on. Professor Marek Kowalkiewicz and Monica Bradley explore what is meant by a Proactive Organisation, what characteristics this organisation would embody and how to transition towards proactivity.

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Digital Week | The Proactive Organisation | 30 March 2016

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