Digitalk Arkitechs | Episode 29 - No One Loves Your Brand Like You Do… And That’s the Problem

Tom Langan shares insights on storytelling, audience engagement, and the power of video in building authentic relationships. He discusses the pitfalls of transactional marketing, the importance of leading with value, and how AI can be a tool for content creation without compromising authenticity.The importance of audience-first contentThe pitfalls of brand-centric messagingThe role of video in building trustHow AI can support authentic content creation