Digitizing SMEs in Africa: What you ordered and what you ricive

In an era where almost everyone is enthusiastic about starting a business, what measures are to be put in place before, during and after startup?   What should be your target? What digital platform do you need to embrace? How do you get people to notice your product? How do you get prospective investors for your business?   CEO and Founder of Ricive, Ayodeji Popoola, joins Bookii as they discuss "How to help the local traders and small-medium entrepreneurs thrive in this Digital Economy" on CruiseCntrl.