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"Дикси": Как сеть реагирует на изменение покупательского поведения? episode artwork

EPISODE · Dec 24, 2020 · 1H 19M

"Дикси": Как сеть реагирует на изменение покупательского поведения?

from Retail.ru · host Retail.ru

Директор по маркетингу торговой сети  «Дикси» - Вадим Макаренко  Проекты геймификации, интерес к формату дискаунтера, а также ключевые тренды покупательского поведения. Сколько времени уходит на разработку кейса геймификации и как показал себя обновленный формат магазина. Новые технологии и коллаборации с другими ритейлерами на региональном рынке. Видеоинтервью Читать на Retail.ru: Вадим Макаренко, «Дикси»: «Во время геймифицированной акции продажи товаров-спонсоров выросли на 200%»

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"Дикси": Как сеть реагирует на изменение покупательского поведения?

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This episode was published on December 24, 2020.

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