Dilip Soman & Nina Mazar - Solving real world problems using Behavioural Science

In this podcast, we chat to two of the most incredible behavioural scientists in the world.  Together Dilip Soman and Nina Mazar share their passion for solving real world problems, and making better decisions to improve wellbeing using behavioural science.  They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout examples and projects making use of behavioural science through out their careers.  Dilip is a professor at the Rotman School of Management, University of Toronto. He does research on interesting human behaviours and their applications to consumer welfare, policy and financial literacy. He is also interested in research on poverty, global health, education and development in the global south. Nina is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Enjoy the listen, behavioural science lovers!