EPISODE · Oct 1, 2025 · 20 MIN
Dimensions of Customer Value
from Managing the Customer Experience
Customer value is multi-dimensional, encompassing functional, psychological, and monetary aspects that interact to shape the customer experience. This episode highlights how companies like Tesla and Warby Parker successfully address all three dimensions, while Gillette’s overemphasis on functionality led to market disruption. It underscores the need for a balanced value proposition to maintain competitive advantage.
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Dimensions of Customer Value
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