Diners Not Yet Convinced By The Carp Rebrand

Asian carp is so bountiful in the Mississippi and Illinois rivers, and causes such a problem for the fishing industry here that the Illinois Department of Natural Resources rebranded it as the “copi” fish – short for copious to entice diners to eat it and help control the population. Reset learns more about how the rebrand has worked out for restaurants so far, why some diners are still resisting and what a local entrepreneur is doing to promote the fish. For a full archive of Reset interviews, head over to wbez.org/reset.