Dinheiro em Jogo #50 – O impacto do coronavírus nos patrocínios esportivos

from Dinheiro em Jogo · host Globoesporte

No episódio, Rodrigo Capelo conversa com Ricardo Fort, vice-presidente global de patrocínios da Coca-Cola, e Armênio Neto, intermediário em negociações de patrocínios no futebol, sobre os efeitos negativos da pandemia da Covid-19 nesta vertente. O que marcas deveriam fazer? O mercado mudará certos comportamentos? O torcedor trocará de hábitos no consumo?

Episode metadata supplied by the publisher feed · Published Apr 13, 2020

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Dinheiro em Jogo #50 – O impacto do coronavírus nos patrocínios esportivos

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