Dir. Global Partner Marketing Maisa Fernandez of ServiceNow on how to take risks and win big in tech marketing - OTR #002

In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares her wealth of experience, revealing how her professional journey led her to Partner Marketing. Networking plays a pivotal role in any marketing endeavor, and Maisa provides expert tips on how to effectively expand your marketing network. Rick and Maisa discuss the power of face-to-face interactions in the partner marketing ecosystem, highlighting its role in building trust and rapport. Furthermore, this episode delves into the intricacies of the partner marketing ecosystem at ServiceNow, offering listeners a rare glimpse into the inner workings of this innovative tech company.