Dirección y Gestión Comercial
from Marketing EOI
Daniel Encinas, Socio Director y miembro del Consejo de la compañía CognoData Consulting. Con esta materia de Dirección y Gestión Comercial se pretende dar a conocer a los alumnos la importancia que desempeña esta área en el funcionamiento de la empresa. Existen diferentes formas de gestionar y dirigir el área comercial de la empresa y todas ellas están relacionadas con las estrategias de la empresa. Es decir, si la empresa está orientada al producto, o a la gestión, o al cliente, la estrategia comercial es diferente.
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Frequently asked questions
How long is this episode of Marketing EOI?
This episode is 1 hour and 53 minutes long.
When was this Marketing EOI episode published?
This episode was published on February 21, 2012.
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