"Direct And Indirect Revenue Generation" Expert Advice For Entrepreneurs w/ Lauren Colson

There is a myth that financial staff, financial resources, and hiring a CFO, a bookkeeper, and an accountant are really just a cost, and that there isn't any revenue-generating related to that. So it's often deprioritized or seen as something that may be nice to have versus a need and I think that's a myth because there have been so many times where we work with a CEO and we see, okay, we're diving into the numbers, we're dissecting things. We're also talking about the business as a whole. We're talking Org charge and efficiencies and operational strategies and we find there's a whole untapped product line that you can or a system that you can monetize that you haven't even you're not even charging people for. So from that, everything may not be a direct revenue-generating service, but everything is indirect. Finance touches literally everything that a business does, and some of it can be direct revenue generating as well.