Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10

In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.Chapters:00:00 - Intro02:18 - Thomas' USPS Role and Impact on Marketers06:37 - 2023 Consumer Trends and Insights10:10 - Direct Mail is a Premium Way to Communicate13:51 - USPS Transformation and "Delivering for America" 20:01 - Delivering Performance Direct Mail in the United States 202325:17 - The Impact of Marketing Automation on Direct Mail Usage28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers32:58 - Unlocking the Power of USPS Informed Delivery37:35 - Get in Touch with ThomasGet in Touch with Thomas:USPS WebsiteMentions:Louis DeJoyWinterberry GroupMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel