Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including:  - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting  - Black Friday / Cyber Monday strategies that work - what brands are doing to get ready for 2025And LOTS more...all shared over a Bulleit Old Fashioned and Manhattan.Products and brands mentioned during this episode:Bulleit WhiskeyMore LabsPostPilot Dr. Squatch Taylor Stitch  How Brands Grow by Byron SharpTop Grading by Bradford SmartDatabase Marketing by Kevin Hillstrom Drilling Down by Jim Novo