Direct Mail for the Digital Age
from Commerce Roundtable Hosted by Commerce Roundtable
In this session at Commerce Roundtable San Diego 2024, industry experts break down the evolution of direct mail, from traditional methods to cutting-edge strategies. Join Michael Epstein, Co-CEO of PostPilot, Bryant Jaquez, CMO of Bums & Roses, and Brendan Roeschel, SVP of Marketing at Fresh Clean Threads, as they reveal their most effective direct mail tactics for today’s marketing landscape—especially during the high-pressure Q4 season. They cover top-of-funnel strategies, reactivation campaigns, creative approaches, audience segmentation, and how to test, optimize, and measure for maximum ROI. ______ 00:00 Introduction to Traditional Direct Mail 00:44 Panelist Introductions 01:58 Defining Top of Funnel 04:01 Direct Mail Strategies and Success Stories 11:38 Q4 Planning and Direct Mail Integration 15:42 Audience Targeting and Data Utilization 25:40 Q&A Session ______ Follow PostPilot at: X: https://x.com/getpostpilot LinkedIn: https://www.linkedin.com/company/postpilot/ Follow Micheal Epstein at: X: https://x.com/mepstein311 LinkedIn: https://www.linkedin.com/in/mepstein1/ Follow Bryant Jaquez at: X: https://x.com/BryantJaquez LinkedIn: https://www.linkedin.com/in/bryantjaquez/ Follow Brendan Roeschel at: LinkedIn: https://www.linkedin.com/in/brendan-roeschel-059093b5/ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!
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