Direct Mail Is Killing It for Ryan Smith » Episode 1104

Like I always say, we’re not in the real estate business. We’re in the marketing business. No one knows this better than Ryan Smith. He’s been in this game for a long time and is an expert on direct mail. He spent his early career doing cybersecurity in the military and later got into wholesaling locally in Florida. His company LeadSmith offers done-for-you marketing services, training courses, and consulting for house flippers and wholesalers.Consistency is key when implementing a marketing strategy. There’s a rule of seven that it takes on average seven touches before someone sees you. Many people start a marketing campaign and give up before their strategy has a chance to take off and hop over to something else. Sticking with it will eventually yield results. Ryan and I discuss his messaging strategies, which lists are great when you’re first getting started, and why direct mail works, even amongst today’s technological advancements in marketing.Ryan’s direct mail campaigns are some of the most unique I’ve ever seen. He’s sent me everything from popcorn bags to giant playing cards. Check out his company LeadSmith.What’s Inside:—Why direct mail works, even in competitive markets.—How to find good lists when you’re starting out.—Examples of successful direct mail campaigns.—Ryan’s advice for new wholesalers.