Direct Mail Replaces Facebook for Barbeque Seller

from Ecommerce Conversations · host Practical Ecommerce

Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.

Episode metadata supplied by the publisher feed · Published Apr 15, 2022

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Direct Mail Replaces Facebook for Barbeque Seller

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