EPISODE · Apr 15, 2022 · 29 MIN
Direct Mail Replaces Facebook for Barbeque Seller
from Ecommerce Conversations · host Practical Ecommerce
Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.
What this episode covers
Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.
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Direct Mail Replaces Facebook for Barbeque Seller
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Frequently Asked Questions
How long is this episode of Ecommerce Conversations?
This episode is 29 minutes long.
When was this Ecommerce Conversations episode published?
This episode was published on April 15, 2022.
What is this episode about?
Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable...
Can I download this Ecommerce Conversations episode?
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