Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media Buying

Brian Kurtz is a true TITAN of direct response marketing.With a career spanning nearly four decades, he has sent over 1.3 billion pieces of direct mail, mastered the marketing of newsletters and books via direct response television (infomercials), and using e-mail and the Internet in huge numbers.At the height of his infomercial success, Brian was responsible for buying media in excess of $80 million and sold over three million books via direct response television over a three year period while at the Boardroom.It doesn't matter if you're just getting started or trying to scale your business to a billion in revenue, Brian Kurtz reveals some time-tested, hard-won lessons that will help you on your journey.This interview is a real treat because Brian is extremely generous in sharing his wisdom and letting us borrow his brilliance to use in our business.Some Topics We Discussed Include:Why a product/promotion is not a business and how to make certain you don't get stuck on an endless loopDetermining lifetime value, low/medium/high scenarios, customer loyaltyUnderstanding the consumer's “barrier to switch”, the hassle factor and commodities vs. specialty productsThe 40/40/20 rule and how to use it in your businessRFM – Recency, Frequency, Monetary… the 3 most important letters to any direct response marketerRegression modeling and how it relates to FacebookHow to cater to your VIPsThe difference between the “Intrepreneur” vs. EntrepreneurHow to hire the right creatives and copywriters – what to look for and red flagsBrian’s Online to Offline to Online methodLearn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/briankurtz/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com