Direct Marketing with Juliet Orazetti of Linc Farm

Erin & Tom chat with Linc Farm operator Juliet Orazetti who previously ran a sheep grazing business within a vineyard in Niagara-on-the-Lake in Ontario before moving the business to Nova Scotia. Juliet shares her experience getting started, why she chose a direct-to-consumer sales model and the importance of relationships with processors, social media and e-mail marketing.  Juliet also discusses branding, pricing and the lessons learned about how to position her product in the marketplace and so much more! As always, be sure to listen to the end where Tom & Erin share news and updates going on at OSF. For more OSF content, follow us on Social Media Instagram & Facebook: @OntarioSheepFarmers X (formerly Twitter): @OntarioSheep and Visit our Website: ⁠Ontariosheep.org⁠