Direct-To-Consumer 101: Make Money With a Small Fanbase ft. Curtiss King #254

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective.BONUS FOOTAGE + MORE on our Patreon:https://www.patreon.com/cw/OneMoreTimeTVFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID:http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD:https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AEVERYTHING Curtiss: https://www.curtissking.com/FOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro: Curtiss King x One More Time Podcast2:28 Why Direct-to-Consumer Matters for Musicians3:50 What Is Direct-to-Consumer (DTC) for Indie Artists?5:26 Why Spotify Isn’t Your Business Partner 7:01 Why Artists Avoid Selling 8:53 You’re Not Evil for Charging Money (Mindset Shift)11:37 Music Is “Medicine” (Value, VIP Offers, Superfans)13:01 Disposable Music vs Real Art (Why Quality Wins)15:13 Streaming vs DTC Strategy (Independence + Ownership)17:54 “Strip It” Strategy: Use Streaming as Promo, Drive to Your Site21:10 LaRussell’s DTC Proof: $1,000 Backyard Show23:46 Why Fans Still Pay for Music (Emotional Connection + Storytelling)25:23 100 Diehards Explained (Chipotle Analogy)29:38 Reframe Mindset on Content and Branding31:47 Why You Should Start DTC NOW 47:10 Best DTC Tools to get Started53:00 AI & Music: Using AI as a Tool (Patreon Bonus Tease)59:25 Rapid Fire Rampage w/ Curtiss King