Direct to Drinker: The Stone & Wood Story | #064

In this episode of Add To Cart, we are joined by Steve Blick. In a past life, Steve was a school teacher, but now he educates grown ups about beer as the head of Direct to Drinker at Stone & Wood. In today’s chat Steve dives into the complexities of running a website off the back of two different platforms, how a subscription offering has changed how they interact with drinkers and how the majority of the Stone & Wood team own part of the brewery.  Links from the episode:Stone & WoodCUB Bold ExcelifyAramex Signet (sponsored)Shopify & J B Hi Fi (sponsored)Questions answered:What are the unique challenges of selling beer online?How and why did you start a subscription element to the business?How does your employee share programme work?This episode was brought to you by…  SignetShopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Steve Blick from Stone & WoodSteve has spent the last ten years at Stone & Wood in various roles, primarily in the Sales & Marketing space. He has enjoyed learning from the founders and getting involved in building the business. Over the last couple years they’ve been putting a fair bit of effort into connecting with drinkers online and building an e-com offer that is relevant. Turns out people are happy to jump online and get a carton of beer delivered fresh from the brewery to their front door.You can contact Steve at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community