Direct-To-Seller Marketing And Why It's Important With Justin Silverio

Today's #RitterOnRealEstate guest is Justin Silverio. Justin is the owner of JS2 Homes, Open Letter Marketing, and Invelo. He has had extensive experience in rehabbing, new construction, wholesaling, and multi-family condo conversions in and around the Boston area since he began real estate investing in 2011. Justin founded Open Letter Marketing in 2016 with a focus on providing thousands of real estate investors throughout the country with a more effective direct-to-seller marketing. His newest venture, Invelo, is a next-generation software that spans an investors' full sales and marketing cycle. Welcome to the show, Justin! Key Points From The Episode:Working in the Accounting field before starting in Real Estate.Launching Open Letter Marketing for direct to seller marketing.Becoming more efficient in attracting home sellers.Solving problems for himself and his investing as well as other investors' problems.The amount of competition in the Real Estate market nowadays being different.Best practices for direct to seller marketing. Doing due diligence upfront in the property that you’re dealing withThe Key piece of marketing is consistency. The significance of spending more money on a smaller list of properties than larger ones. Standing out to get their attention. The willingness to invest upfront, change in mindset.The importance of building simple rapport early on to be remembered.Off Market Deals and why they are so important. Invelo Investor Software Explained. = Prospect + Lead + Deal cycles.Investing in education, self-improvement, and building a community.Importance of getting feedback for self-improvement.True growth comes from being uncomfortable.Books mentioned:How to Turn $100 into $1,000,000 - James McKennaRich Dad, Poor Dad - Robert Kiyosakiinveloapp.comCheck us out on socials: InstagramLinkedInYoutubehttps://hudsoninvesting.com/Production by Outlier Audio