Directing Commercials in the Era of YouTube + NABShow Preview!

It looks like YouTube is fast becoming the preferred platform for brands and agencies. Not television. YouTube.Peter is joined by Commercial Director Kevin O'Brien, whose talent is often commissioned for commercials intended for YouTube. They discuss how the Director's visual-language-to-target-audience objective may change in the face of YouTube (00:00). Then, they discuss the Director's relationship with AI and VFX teams (16:43).Finally, Peter is joined by Daniel Mallek from Vū Technologies for a preview of what they are looking forward to at this year's NABShow in Las Vegas (32:41).Kevin O'Brien is a Commercial Director and Filmmaker.You can learn more about Kevin O'Brien and connect on LinkedIn at https://www.linkedin.com/in/kevinotv/You can learn more about Kevin O'Brien and his work at his website.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at [email protected] you can:Find Peter on LinkedIn https://www.linkedin.com/in/peterfrelik/The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now! Hosted on Acast. See acast.com/privacy for more information.