EPISODE · May 7, 2026 · 5 MIN
Directions NA: AI, ERP & the Speed Problem No One Can Solve
from The Channel Buzz · host Amiee Keenan
Speed. That’s the word coming out of Directions NA and this episode proves why.In this live conversation, Stephanie McColly of Crestwood Associates breaks down the 3 forces reshaping the ERP channel right now:the unstoppable momentum of AIthe overlooked power of ISVsAnd the growing pressure on partners to keep upFrom native AI agents inside Business Central to the real-world challenges customers are facing, this isn’t a hype-filled AI conversation—it’s a reality check.💡 Key insight: The winners won’t be the ones who “master” AI… They’ll be the ones who help customers make sense of it.Fast-moving, insight-packed, and straight from the show floor—this is Channel Buzz at its best. Chapters:00:00 – Live from Directions NA + Meet Stephanie McCollySetting the stage and introducing the partner perspective02:30 – The ERP “Value Gap” & Why ISVs MatterWhere ERP falls short—and how ISVs unlock more value05:30 – The Partner Advantage: What Actually WorksReal-world insights from seeing what clients are using successfully08:30 – AI Is Creating a DivideWho’s keeping up, who’s not—and the growing confusion11:30 – The Big Takeaway: AI Speed Is EverythingWhy no one can keep up—and why “speed” defines the future🔗 Connect with Amiee on LinkedIn 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about The ISV Society
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Directions NA: AI, ERP & the Speed Problem No One Can Solve
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