Directness Wins in Advertising

Andrew Faris once managed huge Meta Ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of ad clients.  We asked him for pointers on advertising bread-and-butter commodity-type products."Directness is the answer," he replied. "The more tightly you communicate your product and what it does, the better."This is Faris's third appearance on the podcast. In 2022 he discussed his career transition, having left the CEO role. Last year he addressed his new agency and its focus on Meta Ads management. This interview continues with Meta advertising — testing, tactics, creative, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6r0WFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com