Diretor de marketing da Estrela revela detalhes do processo de criação de brinquedos

from JR Business · host RECORD

O JR Business desta semana recebe Aires José Leal Fernandes, diretor de marketing da Estrela Brinquedos. O executivo, que está há 40 anos na empresa, fala sobre a adaptação dos produtos a cada geração, revela detalhes do departamento de criação de novos produtos e comentou a disputa judicial da Estrela com a americana Hasbro. Acompanhe.

Episode metadata supplied by the publisher feed · Published Dec 7, 2021

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Diretor de marketing da Estrela revela detalhes do processo de criação de brinquedos

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