Dirty CRM Data Cost This Company Six Figures — AI Fixed It in 5 Days

Your CRM data is lying to you — and your CFO knows it. Featuring Joanna Ridgway, SVP Global Sales at CEN.ai. Jean-Michel and Joanna break down why messy GTM data is costing B2B SaaS companies hundreds of thousands in misallocated marketing spend — and how AI-powered sales analytics can clean, enhance, and analyze your CRM data in under five days. They cover selling to CROs and CFOs simultaneously, the cross-functional business case for data tools, and a practical checklist for AI implementation that actually sticks. 📊 How one company saved six figures by shifting from paid ads to product-led growth 🤝 Why your AI sales tool should sell to the CFO, not just the CRO ⚡ Clean CRM data in 3-5 days by connecting Salesforce, HubSpot, and ERP 🧠 The build vs. buy decision for AI — and when each makes sense ✅ A simple AI implementation checklist: strategy, pilot, KPIs, governance ⏱️ Timestamps: 00:00 Why Joanna left banking for AI sales 01:45 What CEN.ai actually does with your CRM data 03:30 Selling to the CFO — revenue models and budget allocation 05:15 Using "what if" analytics to optimize lead response time 06:00 Change management when rolling out AI tools 08:30 How CROs and CMOs use the same dashboards differently 10:00 The biggest GTM data problems in B2B right now 11:30 Connecting CRM and ERP for the full customer journey 12:45 Scaling a global sales org through channel strategy 15:00 Patterns in successful vs. failed AI implementations 17:00 Build vs. buy and the future of AI in sales 🔥 Want to get in front of SaaS executives who buy? Start here 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #B2BSales #SalesAnalytics #AIinSales #RapidProductGrowth