Dirty Lemon's Zak Normandin: 'Conversational commerce is the future'

Zak Normandin is a problem solver. Back in 2009, he founded Little Duck Organics because he was having a hard time finding healthy snacks for his kids. After selling off a majority of that company, he set out on a new mission: to create a fast, easy way to deliver beverages that are good for consumers and, at the same time, shake up an industry that has been untouched for almost 100 years. In 2015, Normandin co-founded Dirty Lemon. From its text-to-order model to its uniquely flavored, health-boosting products, Dirty Lemon is on a mission to do things its own way. On this week's episode of The Glossy Beauty Podcast, Glossy beauty editor Priya Rao sits down with Normandin to talk about how the brand launched on Instagram, why the products can only be ordered through text message and what challenges come with making wellness trends into beverages.