Dirty Pool Podcast - Ep11 - Paris Pinball Addict: How The Pinball Industry Needs To Change

Guillaume Fau (aka Paris Pinball Addict) joins us to break down the global pinball scene and we don’t hold back. We talk pinball ambassadorship, international markets, and the step-by-step process this industry should be following when announcing and releasing games. With years of large-scale marketing experience, Guillaume lays out how transparency and better communication could fix a lot of what’s broken in the current pinball hype cycle. 00:00:00 - Intro 00:00:30 - Hello Paris Pinball Addict. 00:01:00 - Topics For The Podcast! 00:03:10 - Why Pinball Needs 'Ambassadors' 00:03:50 - Shut Up Laundry 00:04:10 - Guillaume works in market analysis. 00:05:00 - Pinball History Lesson 00:06:40 - Speaking Freely About Pinball Marketing / PR Background 00:08:50 - What's Wrong With Pinball Marketing 00:17:00 - Pinball markets have changed over the years. How games are marketed does too. 00:18:30 - Analysis - @PinballBrothers and @SpookyPinball 00:21:00 - A Warm Up To The Big List Of How To Market a Pinball Machine 00:32:40 - ok... Lets breakdown the proper steps of releasing a pinball machine from start to finish. 00:33:20 - Guillaume says nice stuff about @BoFPinball 00:37:00 - Step 1 - Coordinate Your Launch and Don't Be Afraid To Delay Games Within Budget. 00:38:40 - Step 2 - Announce What Upcoming Titles Are Months Before Release 00:40:40 - Transparency time! I'm @dirtypoolpinball working at Barrels Of Fun 00:41:10 - Step 3 - Make an Amazing Marketing Video / Flyers / Social MediaTake Over and Coordinate The Delivery. 00:50:30 - Step 4 (not 5) - Get The Game In The Hands Of People That Can Showcase It At It's BEST. 00:52:00 - Step 5 (not 6) - Game Support Post Launch, and Keeping Consumer Faith. 00:55:50 - Step 6 - Widescale Testing Games With Real People - Under NDA. 00:58:20 - @IEPinball is an alien, and only sassy when he's on my stream. 01:00:28 - Distributors that break NDA's need to be held accountable. @PinballBrothers 01:02:18 - Lets Talk About Harry Potter and @JerseyJackPinball 01:05:00 - Pinball 'influencers' need to give honest feedback on games. 01:07:00 - What's the other side of this? We need a manufacturer to step up. 01:10:15 - Trade show conversations vs marketting conversations. 01:12:04 - @BoFPinball has entered the chat. (Literally) 01:13:00 - ⁨PPA talks about the Labrynth launch 01:16:04 - ⁨@NudgeMagazine has entered the chat 01:18:34 - Is announcing games more complicated than it seems? 01:22:44 - Teaser / Trailer 1 / Trailer 2 / Release. 01:27:49 - Code updates need transparency 01:28:51 - @sternpinballinc pulling the plug on @DEADFLIP 's update about xmen 01:31:35 - ⁨IP purchasing is a limited timeframe 01:35:14 - Pinball criticism on design needs to have a constructive foundation 01:40:25 - Adding ballsaves is not how to fix design problems 01:45:35 - Stand up against predatory DLC monetization 01:49:21- Locking content behind expensive toppers is ... awful 01:52:50 - Thank you Guillaume! 01:54:35 - The Raven Thing... 01:56:20 - Top 3 Pins? 01:58:48 - Upcoming stuff from Paris Pinball Addict? Go Follow! Praise the Great Pyramid 📡 Twitch – twitch.tv/dirtypoolpinball 📺 YouTube – youtube.com/@DirtyPoolPinball 📷 Instagram – instagram.com/dirtypoolpinball 📘 Facebook – facebook.com/dirtypoolpinball #DirtyPoolPinball #PinballPodcast #ParisPinballAddict #GuillaumeFau #PinballMarketing #PinballAmbassador #PinballLeaks #PinballIndustry #GameReveal #PinballTransparency #PinballCommunity #PinballCollectors #PinballNews #InternationalPinball #SternPinball #JerseyJackPinball #SpookyPinball #DutchPinball #TurnerPinball #ArcadeCulture #GlobalPinball